Growth · AI Transformation · Strategy · Impact

Marketing meets AI.
Strategy meets execution.

B2B growth leader at the intersection of AI-augmented marketing, international strategy, and operational transformation. I build systems that scale — and deploy the AI that runs them.

Experience5+ yrs
Budget owned$1M+
ROI delivered6.8x
AI saved100h/wk
Events run20+
Paul Pulkowski
PAUL_PULKOWSKI.JPG

Growth leader. AI builder. The rare mix of both.

EducationMBA · MSc Strategy · BS Intl Business
BackgroundNCAA Athlete
LanguagesEnglish (fluent) · Deutsch (fluent)

Three stacks.
One through-line.

AI-native growth leader who closes the gap between strategy and execution — in any market, at any scale.

PILLAR_01 // AI TRANSFORMATION

AI Strategy & Automation

I don't theorize about AI — I ship it. Led a production AI agent from concept to live deployment, saving 40+ hours per week across teams. Built and orchestrated AI-powered workflows using Claude and n8n, integrating complex technical data at scale. I identify where AI creates leverage, then own execution end-to-end.

Claude APIClaude Coden8nAI AgentsWorkflow AutomationPrompt EngineeringJulius AINotion AI
PILLAR_02 // GROWTH & MARKETING

Full-Funnel Growth & Demand Gen

$1M+ budget ownership. 6.8x ROI. 200+ qualified leads per event. 40% lead growth. I build integrated growth programs that span digital, paid, field, and content — with KPI frameworks I designed from scratch and post-program analysis that drives the next cycle.

Demand GenContent StrategyEvent MarketingHubSpotMS Dynamics 365Google AnalyticsLinkedIn AdsBrand Management
PILLAR_03 // STRATEGY & CONSULTING

Strategy, Operations & Transformation

MBA + MSc Strategic Management. I align 20+ cross-functional stakeholders, build performance frameworks tied to commercial outcomes, and translate ambiguous problems into structured, measurable execution plans. Bilingual (EN/DE), cross-border experience across US and European markets.

Cross-functional LeadershipGTM StrategyMBAMSc StrategyKPI FrameworksChange ManagementEN / DE Bilingual
// The Transformation Angle

I don't just market
the change. I lead it.

T_01Took an organization from zero AI adoption to a live production agent — cross-functional, at scale, with measurable output.
T_02Built performance and KPI systems from scratch, giving leadership real-time visibility into commercial outcomes for the first time.
T_03Rebuilt a field marketing portfolio from the ground up — restructuring event strategy, vendor relationships, and pipeline conversion.
T_04Led international GTM alignment across US and German markets — bridging two organizational cultures around a shared commercial strategy.

Proof, not
promises.

Three initiatives shipped, measured, and owned end-to-end.

LIVE[PROJ_01]

AI Chatbot — Production Deployment

Global lead for the design and deployment of a production AI chatbot capable of navigating a complex technical product portfolio of 7,000+ SKUs. The core challenge: teaching the system deep product knowledge across a highly specialized industrial catalog — then making it useful for real sales and customer workflows. Live at binder-usa.com.

↗ binder-usa.com — chatbot bottom right
7k+Products
ProdEnvironment
FirstIn org
ACTIVE[PROJ_02]

AI Automation Agent — 100h/Week Saved

Led a production AI agent from concept to live deployment, coordinating across engineering, sales, and operations. Designed the system logic, managed cross-functional stakeholder alignment across 20+ people, and delivered measurable output: 100+ hours saved per week across teams from day one.

100hSaved/week
20+Stakeholders
0→1Built
ONGOING[PROJ_03]

KPI Framework & Performance Architecture

Designed a company-wide KPI framework from zero, linking marketing activity to commercial outcomes and enabling real-time performance visibility at leadership level. Also built the budget accountability model underpinning $1M+ in annual spend — delivering up to 6.8x ROI with documented attribution.

6.8xROI
$1M+Budget
0→1Framework

The actual toolkit.

Claude APIClaude Coden8nAI AgentsNotion AIHubSpotMarketoSalesforceMS Dynamics 365Google AnalyticsLinkedIn AdsAdobe InDesignMagentoPower BIFigmaDescriptClaude APIClaude Coden8nAI AgentsNotion AIHubSpotMarketoSalesforceMS Dynamics 365Google AnalyticsLinkedIn AdsAdobe InDesignMagentoPower BIFigmaDescript
AI TransformationContent StrategyDemand GenerationB2B MarketingField & Event MarketingBrand ManagementGTM StrategyMBA · MSc StrategyEN / DE BilingualUS ↔ EU MarketsCross-functional LeadershipDigitalizationProcess OptimizationNCAA AthleteAI TransformationContent StrategyDemand GenerationB2B MarketingField & Event MarketingBrand ManagementGTM StrategyMBA · MSc StrategyEN / DE BilingualUS ↔ EU MarketsCross-functional LeadershipDigitalizationProcess OptimizationNCAA Athlete

My personal
AI assistant.

Susi is my personal AI assistant — she knows my background, projects, and working style inside out. Ask her anything — role fit, project details, how I work, what I'm looking for. She'll give you a straight answer.

AGENT: SUSI
STATUS: ONLINE
MODEL: claude-sonnet-4-6
CONTEXT: Paul's full profile
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Try asking about:
→ The AI chatbot project
→ My consulting angle
→ How I approach transformation
→ What roles I'm targeting
SUSI — PAUL'S PERSONAL AI ASSISTANT
AI
Hi — I'm Susi, Paul's personal AI. Ask me anything about his background, projects, or how he might fit your team. I'll give you a straight, honest answer.

Let's build
something real.

Open to senior roles in Growth & AI Transformation, Strategy Consulting, Brand Marketing, and Field Marketing Leadership. Based in West Palm Beach — open to roles nationwide.

LocationWest Palm Beach, FL · Open Nationwide
Target RolesGrowth & AI Transformation
Strategy Consulting
Brand / Event Marketing
LanguagesEnglish (fluent) · Deutsch (fluent)
EducationMBA · MSc Strategic Management
BS International Business — Summa Cum Laude
BackgroundNCAA Athlete · 4× National Tournament
Status● Open to opportunities